Iceland Innovation Week is a festival that celebrates and showcases innovation, taking place at the end of May every year. Events ranging from panel discussions and company visits to happy hours and an icy ocean dip are held in locations in Reykjavík throughout the week. That means that not only founders and startups but also larger companies and public institutions participate. The aim of the festival to increase the visibility of the innovation sector, create a platform where knowledge can be shared, and become a vibrant, international marketing window.