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Visit Reykjavík is the official destination management and marketing office for Reykjavík City and the greater Reykjavík area, working closely with numerous partners in the tourism and culture sector, towards promoting Reykjavík as an all-year destination on a non-profit basis under he brand Reykjavík loves. Visit Reykjavík promotes the destination through marketing campaigns, PR, travel trade activities, and promotion of the Reykjavík City Card, the official card of Reykjavík.

Sustainability is central concern for the fast-growing Icelandic tourism sector. In addition to marketing activities, Visit Reykjavík plays a leading role when it comes to destination management of Reykjavík, for the sector and for society as a whole. Building and executing strategies aimed to improve the quality of tourism in the city, from the cultural, socio-economic and environmental points of view.

Reykjavík is not only the home of most Icelanders, it also hosts the majority of all foreign guests visiting Iceland. This is both a big responsibility and a great opportunity to make a positive impact. Visit Reykjavík has been awarded with Vakinn – The official quality and eco label for Icelandic tourism. Vakinn recognizes the responsible management and the commitment of Visit Reykjavík to sustainability that rests on the the four pillars of our sustainability policy: Responsible working practices, Positive community impact, Employee support and Respectful treatment of the environment.

Press & Media
Media requests, questions and photos:

Reykjavík City Card
Team –

Other Contacts

Visit Reykjavík: City Hall, Tjarnargata 11, 101 Reykjavík
Tel: +354 411 6000

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