Tiptoe City Centre

Reykjavík for travel trade professionals

Today's travellers are increasingly interested in sustainable, low-impact travel and deeper connections with the places they visit. 

Reykjavík offers both. Peaceful, walkable and powered by renewable energy, the city invites visitors to experience contemporary Icelandic life, engage with local culture and enjoy a more mindful pace of travel.

Learn more how you can inspire travellers to discover Reykjavík as a destination where they will feel good and connect with nature and themselves in a meaningful way.

Practical resources to help you sell Reykjavík

Explore unique Reykjavík experiences

Explore Reykjavík City Areas

What is new and interesting in Reykjavík

Work with us

Visit Reykjavík is the official tourism organization for the Reykjavik greater city area. It was established in 2023 by six municipalities and the tourism industry. Visit Reykjavík promotes and develops the whole destination in a sustainable way, with a focus on increasing economic activity.  Through collaboration with partners in the tourism, transportation, and cultural sectors, Visit Reykjavík continues to enhance the visitor experience and showcase all that Reykjavík has to offer.

We are here to help you discover what makes Reykjavík such an attractive destination for your clients. Please contact us for ideas, itineraries and introductions. We are exceptionally well-connected in Reykjavík, with local experts and tourism providers only a phone call away. While work is underway on our media bank, we would be delighted to provide photography and other assets that will bring Reykjavík’s distinctive experiences to life.