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Zero Car Rental
Zero Car Rental is Iceland’s first fully automated car rental experience. Enjoy a smooth, no-contact pickup via keyboxes at KEF Airport and downtown Reykjavik. All rentals include full insurance with zero excess, no upsells, and 24/7 roadside assistance with no deductible, making Zero perfect for travellers who value speed, excellent service, simplicity, and peace of mind.

Blue Car Rental
Blue Car Rental is one of Iceland’s leading car rental providers, known for its excellent service, extensive vehicle selection, and no hidden fees. All rentals come with full insurance, unlimited mileage, and no deposit required, making it a top choice for travellers looking for peace of mind on the road.

Your Transfer
As Iceland's premier private transfer service, Your Transfer has set the gold standard in transportation for nearly two decades. The company pioneered the concept of exclusive, personalised airport transfers in Iceland, redefining how visitors experience their first moments in the country. With a commitment to offering reasonable prices, Your Transfer ensures that comfort is accessible to all…

A View of the North - Guided Tour and Book Signing with Sumarliði R. Ísleifsson on Museum Night
Welcome to a guided tour of the exhibition A View of the North with Sumarliði R. Ísleifsson at the Reykjavík Maritime Museum. The guided tours take place on Museum Night, Friday 6 February at 19:00 and 20:00. Free admission and everyone is welcome! ---PLEASE NOTICE: Spoken language Icelandic--- Sumarliði will sign his books, "Í fjarska norðursins" and "Iceland and Greenland", after the second…

Easter in Iceland
Easter is a National holiday in Iceland.

Iceland will upcycle your lockdown sweatpants into hiking boots!
SWEATPANT BOOTS – THE ULTIMATE POST LOCKDOWN ADVENTURE KIT YOU DIDN’T KNOW YOU NEEDED

YOKO ONO WILL PAY HER ANNUAL VISIT TO ICELAND THIS OCTOBER, TO ILLUMINATE IMAGINE PEACE TOWER ON JOHN LENNON’S BIRTHDAY, MONDAY 9 OCTOBER
Yoko will be paying her annual visit to Iceland this October, to signal the illumination of Imagine Peace Tower in memory of John Lennon on Monday 9th October - his birthday.

Lagoon Car Rental
Lagoon Car Rental offers a modern fleet of vehicles with personal service and convenient pickup at KEF Airport. Known for reliability and competitive pricing, Lagoon provides flexible rental options and a smooth booking experience tailored to both solo travellers and families.

Torfan
Within the Walls of History – Where New Ideas Meet Time-Honoured Flavours

SagaVR
At SagaVR, visitors are invited to enhance their experience of Iceland through a unique and highly accessible way to explore the country’s natural beauty—no hiking boots required.