The University of Iceland and the City of Reykjavík are launching Höfði Reykjavik Peace Centre on October 7, 2016. The opening seminar entitled Rethinking Peace and Power will take place between 13:00 and 17:30 in the Ceremonial Hall of the University of Iceland, with opening remarks by Guðni Th. Jóhannesson, President of Iceland. The panelists and audience will engage in a dialogue on the enhanced role of cities and citizens in promoting sustainable peace and on the power of the visual narrative in affecting opinion and igniting action in the world today.