May 19, 2022
Let an Icelandic horse answer your emails!
Today launches a new marketing campaign for Iceland as a destination: OutHorse your email. Iceland offers guests a revolutionary service this summer to ensure a better experience of the summer vacation without constant harassment from work. The service consists of inviting tourists to outsource the response of e-mails to Icelandic horses.
An international survey commissioned by Íslandsstofa shows that 55% of respondents check their work email once or more a day while they are on holiday. Almost 60% of respondents said that they felt that their superiors, colleagues and customers intended to receive an answer from them while on holiday. The campaign seeks to restore time off work as a real-time of peace. With the help of a giant keyboard that was custom-made for hooves, Icelandic horses have written a number of answers that tourists can use for the automatic response of e-mails during the holidays to further emphasize that it is on holiday.
We all know how homework in the Covid era has blurred the line between private life and work. We also see in international surveys that people want to go on holiday where they can take a real break. We would like to draw attention to the fact that people have the right to be on holiday during their holiday, and at the same time send a strong message about what Iceland is a unique destination by speaking directly to this large group of tourists who want to go on a real holiday.
Click here for the Youtube video and click here for more information about this extremely fun campaign!