Key to Iceland

Key to Iceland is a dynamic travel marketplace that harnesses data and technology to connect travellers with hundreds of hotels and unique properties across Iceland. We collaborate with local hotels and tourism operators to streamline bookings and elevate the traveller experience. Our network includes a diverse range of accommodations offered by trusted local businesses.

As the world changes and travel trends evolve, we offer local partners a fresh, collaborative model—built on transparency, strategic alliances, and favourable terms for both vendors and consumers. Our platform provides access to a global audience, helping partners grow their visibility, reach international travellers, and unlock new growth opportunities. Parallel to our travellers being able to unlock a fully personalised itinerary that caters to their every whim, in an economical and fully automated manner, using the personal tour guide tool.

At Key to Iceland, our mission goes beyond travel. We're building a more sustainable future for tourism—one that celebrates unforgettable journeys and supports the well-being of the travel industry. We aim to empower travellers and local businesses that share our commitment to experience-rich travel.