12 Tónar, established in 1998, is a legendary record store and a label in the heart of Reykjavík. In 2019 we added a bar and a café which is very popular with the locals. We regularly host concerts and events in the store or in our beautiful backyard, where the sun always shines.

Established in 1998 12 Tónar music store quickly became an important part of the Icelandic music scene. In 2003 we started the label with a special emphasis on young and upcoming musicians. Oscar Winner Hildur Guðnadóttir, 2 times Oscar nominated Jóhann Jóhannsson and Gramophone Artist of the year, pianist Víkingur Ólafsson all took their first steps with us. All the profits we make go directly back into the music creating an organic 12 Tónar dedicated to the local scene.