October 11, 2021
Sigurrós frontman Jónsi talks about new fragrance in Rolling Stone
The new perfume will be accompanied by an original musical composition written by the singer, which seeks to capture ‘the great Icelandic outdoors’
Sigur Rós frontman Jónsi has teamed up with Icelandic outerwear brand 66°North on a special fragrance collaboration, that brings together sight, scent, and sound.
Dubbed “Útilykt,” which loosely translates to “the smell of the outdoors,” the unisex fragrance is a collaboration with Fischersund, the Reykjavik artisan perfumery co-founded by Jónsi. As part of the release, the perfume will be accompanied by an original musical composition written by the singer, which seeks to capture what he says is the “melodic escape that envelopes you into the great Icelandic outdoors.” Both the fragrance and the limited-edition vinyl are available for purchase on the 66°North website.