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  • Zero Car Rental.jpg

    Zero Car Rental

    Zero Car Rental is Iceland’s first fully automated car rental experience. Enjoy a smooth, no-contact pickup via keyboxes at KEF Airport and downtown Reykjavik. All rentals include full insurance with zero excess, no upsells, and 24/7 roadside assistance with no deductible, making Zero perfect for travellers who value speed, excellent service, simplicity, and peace of mind.

    SERVICE

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    Iceland’s Water Cure in New York Times Magazine

    “On a frigid February day in Reykjavik, I stood bare chested and dripping wet just inside the dressing room at the Vesturbaejar pool, facing a long, cold walk to the outdoor hot tubs. My host was stoic, strong, a Viking. I was whining.”

    NEWS

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    Christmas Village

    A feast of sights and sounds, the Christmas Village in Hafnarfjörður offers live entertainment, visits from the Icelandic Yule Lads and quaint village of Christmas houses selling everything from Icelandic design and craft to snacks and hot drinks. And don't forget to try some of the homemade Icelandic delicacies.

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    Hafnartorg Gallery

    Welcome to the heart of downtown life at Hafnartorg. Hafnartorg Gallery is a destination dedicated to food, shopping, and culture that aims to driving force behind the diverse community in the New Harbor District. Enjoy over 30 stores and restaurants, blending selected international brands with unique local design and cuisine, including the brand new Hafnartorg Gallery on the old harbor bank with…

    SERVICE

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    Brasserie Kársnes

    Brasserie Kársnes is a cosy and inviting restaurant located in the Kársnes area of Kópavogur, just minutes from the Sky Lagoon. Situated in a rapidly growing neighbourhood, it offers an excellent alternative to downtown dining with its relaxed atmosphere and quality cuisine.

    SERVICE

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    Mink Viking Experience

    Private & Authentic Viking Experience Including Solo & Group Professional Portraits By Local Experts!

    SERVICE

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    The ON Northern Lights Run 2026

    The ON Northern Lights Run is a 4–5 km fun run or walk through downtown Reykjavík where participants get to see the city in a new and more colorful light. Take part in the most colorful run of the year. Let’s light up the city!

    EVENT

  • SagaVR

    SagaVR

    At SagaVR, visitors are invited to enhance their experience of Iceland through a unique and highly accessible way to explore the country’s natural beauty—no hiking boots required.

    SERVICE

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    Ísafold Spa

    Ísafold Spa is a carefully designed wellness retreat that provides a comfortable and relaxing environment. Spacious hot tub, along with a steam bath, a relaxation area next to the hot tub and dressing rooms. A massage room is located at the spa offering an excellent selection of massage treatments. Ísafold Spa is an ideal place to let fatigue melt away and return rejuvenated after a relaxing…

    SERVICE

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    Iceland will upcycle your lockdown sweatpants into hiking boots!

    SWEATPANT BOOTS – THE ULTIMATE POST LOCKDOWN ADVENTURE KIT YOU DIDN’T KNOW YOU NEEDED

    NEWS