Icewear has a long tradition of producing wool clothing, starting out as a little wool knitting factory in the early 1970s. The traditional way of working with yarn gave them great knowledge of Norwegian-style, Scandinavian and in general, Nordic compositions. Nordic designed pullovers and blankets with authentic patterns have a big place in Icelandic culture. Everybody owns a hand-knitted "lopapeysa" or at least warm woollen socks, gloves, hats or other winter accessories. Icelandic sheep provide this beautiful wool which has natural colour variations and originally two types of fur; "tog" and "þel" which makes the wool fibre naturally water-resistant and warm. These dual layers, when combined in knitted clothing, provide the same kind of protection for the human body, even in rain or snow. Free-roaming sheep came with the first settlers of Iceland, the Vikings, and the wool has not changed a bit.

Icewear continues to use these classical Scandinavian patterns to create traditional Icelandic clothing and has established itself as a true Icelandic outdoor clothing brand. The clothing is sewn, knitted or crocheted with spun or unspun yarn for extra thickness. After all these years, Icewear now owns more than 15 stores. Icewear taps into the harsh Icelandic climate which calls for the wind and water-resistant outerwear. Hanging onto the arctic circle, the weather conditions on the island can be rough. Icelandic men, women and children choose authentic wool clothing to keep themselves warm. Combining a winter jumper with outdoor apparel such as a wind jacket or even a parka, you´ll be warm in Reykjavik. When going to the countryside of Iceland, you might want to pack other outdoor clothes from Icewear.

There are 6 locations in the capital area. Here are all the locations: https://www.icewear.is/en/store/