Fótógrafí opened in May 2007 and is located on Skólavördustígur in Reykjavík. Owner and Photographer Ari Sigvaldason had just retired as a newscaster on Icelandic State Television RUV to pursue his passion full time.

The store is small, but it's always warm and cozy and perfect to look for the right shot from Iceland when the weather outside doesn't let you take your own pictures. We usually have some records spinning on our phonograph. Our huge LP collection has is filled with lovely records from the sixties, seventies, and eighties. And if you're in the mood for something Icelandic we have some vintage Stefán Íslandi just for you.