Reykjavík Festival City Symposium!

Visit Reykjavík, the city’s official marketing agency, recently hosted a successful multi-media business symposium at the award winning Harpa concert hall.

Apart from presenting Reykjavík as an exciting festival city with some great video snapshots showcasing all the city’s current major festivals; the main objective of the gathering was to introduce the new festival fund and bring together festival organizers and other important business partners from all areas of the tourist industry in order to discuss new and exciting opportunities within the cultural landscape of Reykjavík. The event, which was hosted by our very own Einar Þór Bárðarson (Director of Visit Reykjavík) and Einar Örn Benediktsson (Chariman of the Board of Culture and Tourism), invited key members from our partners at Icelandair, Promote Iceland, Iceland Naturally, Meet in Reykjavík, the Foreign Ministry and Design March to panel the event, lead discussions and engage in some creative discourse on the mutual goal of marketing and promoting Reykjavík City.